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Record 50m freestyle time at controversial Enhanced Games

· Yahoo Sports

Gkolomeev has failed to make the podium at four Olympic Games [Getty Images]

Greece's Kristian Gkolomeev was the only athlete to beat a world record at the controversial Enhanced Games in Las Vegas.

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The 32-year-old clocked 20.81 seconds in the men's 50m freestyle, eclipsing Australian Cameron McEvoy's 20.88 which he set in March, but Gkolomeev's time will not be recognised by official authorities.

Results at the inaugural Games are considered illegal by global sporting bodies, such as the International Olympic Committee (IOC) and World Anti-Doping Agency (Wada), because athletes can take banned performance-enhancing drugs.

The competition featured events in athletics, weightlifting and swimming, with Gkolomeev setting his time wearing a polyurethane suit, which is banned in official competitions.

World Aquatics has condemned the event as a "circus, built on short-cuts", while Gkolomeev was rewarded by Enhanced Games organisers with $250,000 (£185,000) for winning and a $1m bonus (£741,000) for the unofficial record.

"I'm going to say it's not bad at all. This is going to change my life to the good, for sure," said Gkolomeev.

"It's a big help for me and my family. And yeah, I'm going to continue next year. Maybe I'll break it again."

The majority of the 42 athletes taking part used performance-enhancing substances and Enhanced Games said "13 athletes set personal bests".

The event was played out in front of a curated crowd of around 2,500, with tickets not on sale to the general public.

On the track, American former world champion Fred Kerley - one of the athletes competing 'clean' - won the men's 100m in 9.97 seconds, which was short of his personal best of 9.76.

British swimmer Ben Proud, who won silver in the men's 50m freestyle at the 2024 Paris Olympics, triumphed in the 50m butterfly, clocking 22.32 seconds which was 0.05secs short of Andrii Govorov's world record.

"We all know what we came for. And that's world records. And so to be that agonizingly close, it's frustrating," Proud said.

Another British Olympic swimmer, Emily Barclay, won the women's 50m freestyle in 24.09, around half a second slower than the world record.

Weightlifter Hafthor 'Thor' Bjornsson, who played The Mountain in TV show Game of Thrones, was another taking part but was unable to break his own deadlift record of 510kg.

Drugs used at the Enhanced Games must be legal and approved by the US Food and Drug Administration (FDA).

They include testosterone, growth hormone, peptides, anabolic steroids and other banned substances.

Those behind the event argue enhancement already exists in elite sport, but secretly and without transparency, and say bringing it into the open where it can be monitored makes it safer.

However many sporting governing bodies have publicly rebuked athletes for choosing to compete in the games and some sporting governing bodies have banned athletes for taking part.

The IOC and Wada have described the Enhanced Games as "immoral" and "a dangerous and irresponsible concept", while World Athletics president Lord Coe said anyone taking part was "moronic".

The project was founded by entrepreneurs Aron D'Souza and Maximilian Martin in 2023 and has attracted backing from prominent investors including billionaire Peter Thiel and Donald Trump Jr.

Martin had predicted that athletes would beat "quite a few" world records at the event.

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Katie Price shares the voice note she sent to her husband Lee Andrews' dad after he went 'missing' - as he claims his son has been arrested in Dubai

· Daily Mail

Take the Next Step with Medilente Pharma PCD Franchise

· Free Press Journal

Medilente Pharma has introduced its nationwide PCD (Propaganda Cum Distribution) Franchise Program, a strategic initiative designed to assist seasoned pharmaceutical professionals in transitioning from traditional employment to independent business ownership. Based in Baddi, Himachal Pradesh, India, the company is rolling out this program across the country to empower individuals looking to establish their own ventures.

By utilizing its dedicated manufacturing facility in Baddi, Himachal Pradesh, the firm offers a solid foundation for distributors, medical representatives, and industry veterans aiming for long-term entrepreneurial success within India’s competitive pharmaceutical sector.

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Medilente Pharma serves as a comprehensive partner for franchise associates seeking to build sustainable local operations. The company provides a portfolio that includes over 800 products across 15+ therapeutic segments and 13+ dosage forms.

Opening Doors Beyond Traditional Pharma Careers

The program was developed to tackle common corporate challenges, such as rigid sales targets, limited career progression, and the lack of avenues for business ownership.

Through this PCD franchise model, professionals can leverage their field expertise and industry network to launch independent ventures. The framework is designed to help partners establish a unique local footprint while relying on the company’s manufacturing and operational infrastructure.

Unlike standard franchise arrangements, the company emphasizes that its model prioritizes entrepreneurial independence, localized market growth, and the development of enduring professional partnerships.

A Manufacturing Hub in Baddi

At the heart of Medilente Pharma’s operations is its manufacturing site in Baddi, Himachal Pradesh, which stands as one of India’s primary pharmaceutical production centers.

By maintaining control over its manufacturing capabilities, the company ensures consistent quality, reliable supply chains, and scalable production for partners nationwide. This operational oversight is intended to provide associates with confidence regarding both product availability and quality standards.

A Broad Product Portfolio Covering Multiple Therapy Areas

Medilente Pharma currently offers a catalog of over 800 pharmaceutical products across more than 15 therapy areas and 13 dosage formats. The company consistently updates this selection to keep pace with shifting market demands and emerging healthcare trends.

This comprehensive portfolio enables franchise partners to cater to a wide array of medical needs while strengthening their standing among healthcare professionals and institutions.

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Understanding the necessity of strong brand visibility and effective doctor engagement, Medilente Pharma provides its franchise associates with a comprehensive suite of marketing and promotional resources.

These include:

  • Creative visual aids and product literature
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The company notes that these resources help partners improve doctor recall and increase market penetration within their specific territories.

Prioritizing Sustainable Business Growth

Medilente Pharma has designed its franchise pricing to provide competitive margins, aiming to ensure long-term business viability for its associates.

Beyond product supply, the company offers support in:

  • Training in product and therapy knowledge
  • Business development and territory planning
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By integrating manufacturing expertise, a diverse product range, and dedicated business support, the company is working to build a scalable platform for pharmaceutical entrepreneurship throughout India.

A Vision for Nationwide Pharmaceutical Entrepreneurship

Discussing the initiative, the leadership team at Medilente Pharma explained that their primary objective is to foster a nationwide network of ethically operated pharmaceutical businesses, led by experienced industry professionals.

"We believe every experienced pharma professional deserves the opportunity to build something of their own. Medilente Pharma exists to make that transition possible, practical, and profitable," the leadership team stated.

Established with the mission of empowering pharmaceutical professionals, Medilente Pharma is celebrating 12 years of operation, with a continued focus on expanding its franchise network and driving growth through strong relationships across India.

About Medilente Pharma

Medilente Pharma is a pharmaceutical firm based in Baddi, Himachal Pradesh, India, where it maintains its own manufacturing facility. The firm specializes in PCD pharma franchise models, providing a catalog of over 800 products spanning various dosage forms and therapeutic categories. Medilente Pharma focuses on supporting industry professionals through business development partnerships, marketing assistance, and product innovation.

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